When designing the first debut collection for Choix, I absolutely wanted to offer a dress for moms to feel confident in, no matter the occasion: from wedding, meeting, vacation or a casual brunch while having the option to easily nurse bébé or pump.
During our maternity & paternity leaves, we traveled to Bali and I was exclusively breastfeeding our son. I got inspired when I saw many women wearing a wrap dress. I got one myself in Ubud market but the quality and fit wasn’t great.
A well-made wrap dress is supposed to flatter many body types but the fabric matters a lot as well. We spent a few months perfecting the cut and testing the samples on many mothers. I went back and forth on various fabrics until finding a beautiful luxury Cupro that feels velvety.
When picking the color, I landed on two blues and I let the audience vote on Instagram. Midnight Blue was by far the favorite. And this color is the best since you can wear it all year round. The Amandine Wrap Dress is THE only dress you need in your closet. Completely seasonless and timeless.
I created six outfits to inspire you on how to wear the Amandine Wrap Kimono Midi Dress but options are endless.
Marjorie | Founder